The Malaysian Accountancy Research and Education Foundation (MAREF) is committed to funding and publishing research relevant to the accounting profession, through the Priority Research Topics (PRT) Programme which is aligned with the needs of businesses and accountancy professionals.

MAREF recently hosted a webinar highlighting key findings from research projects under the MAREF Priority Research Topics (PRT) 3.0. In her welcome remarks, the MAREF Chair, Dr Zarina Zakaria said that these projects offer valuable insights into two critical areas shaping the future of the accountancy profession which are technology adoption in small and medium-sized practices and entities and data analytics’ competencies of future professional accountants.

During the webinar attended by 115 participants, Dr. Siti Afiqah Zainuddin, Associate Fellow ANGKASA-UMK Research Academy, Universiti Malaysia Kelantan, shared the key findings of her research on technology adoption in small and medium-sized practices and medium-sized entities. Dr. Siti Fariha Muhamad, Senior Lecturer at the Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan, then presented her research on data analytics competencies of future professional accountants.

MAREF will continue our endeavours to produce high quality research to support the profession and nation building. Let’s continue to advance research and shape the future of the accounting profession together!